Raising the Bar

Raising the Bar

Beginning with a 10-pack package of Wrigley's chewing gum that now resides at the Smithsonian, supermarkets have been scanning bar-coded packaged goods for more than 34 years. During this time, bar-code scanning based on the 12-digit Universal Product Code (UPC) has brought about revolutionary efficiencies for North American retailers and given them massive amounts of data with which to analyze their

Beginning with a 10-pack package of Wrigley's chewing gum that now resides at the Smithsonian, supermarkets have been scanning bar-coded packaged goods for more than 34 years.

During this time, bar-code scanning based on the 12-digit Universal Product Code (UPC) has brought about revolutionary efficiencies for North American retailers and given them massive amounts of data with whi

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