Retailers Test Paperless Coupons

Led by a yearlong test conducted by Big Y, a number of food retailers are participating in a program to replace manufacturers' paper coupons with paperless discounts redeemed electronically at the POS. According to program manager Unicous Marketing, Chicago, 23 food retailers operating about 2,200 stores have committed to participate by this summer in the program, which offers

SPRINGFIELD, Mass. — Led by a yearlong test conducted by Big Y here, a number of food retailers are participating in a program to replace manufacturers' paper coupons with paperless discounts redeemed electronically at the POS.

According to program manager Unicous Marketing, Chicago, 23 food retailers operating about 2,200 stores have committed to participate by this summer in the program, which offers consumers manufacturer-funded “EZ-PIC paperless coupons” that are promoted o

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