Roundy’s Sees ROI in Price Optimization

“It was important to have a strong pricing strategy to combat supercenters and conventional grocers.” — Jason Benish, VP of pricing and strategic initiatives, Roundy’s

NEW YORK — Roundy’s Supermarkets has found “significant ROI” in the corporate price optimization system it has employed over the past two years for base price changes at its 165 stores, said Jason Benish, vice president of pricing and strategic initiatives for Milwaukee-based Roundy’s Supermarkets.

In a study of price optimization’s effect on 10 categories at test and control stores, the chain found “the

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