Safeway Leverages Efficiencies Through Trade Portal

Safeway and Kraft Foods reported eliminating huge volumes of paperwork, saving thousands of labor hours and cutting out numerous invoicing errors as a result of transitioning from a paper-based process to a Web-based portal for the transmission and management of trade promotions. Safeway now uses its four-year-old portal, dubbed eDeals, to facilitate the transmission of about 500,000 trade deals

MIAMI — Safeway and Kraft Foods reported eliminating huge volumes of paperwork, saving thousands of labor hours and cutting out numerous invoicing errors as a result of transitioning from a paper-based process to a Web-based portal for the transmission and management of trade promotions.

Safeway now uses its four-year-old portal, dubbed eDeals, to facilitate the transmission of about 500,000 trade deals annually from almost all of its suppliers, said Stuart Arnott, director of

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