Self-Scanner a Bridge to Cell Phones at Stop & Shop

Stephen Vowles, senior vice president of marketing for Stop & Shop/Giant Food, believes that his company's Scan It! portable shopping device positions it well for the digital future when shoppers will use mobile phones and PDAs during their shopping trips. Housed in a portable handheld scanner from Motorola, Holtsville, N.Y., and driven by software from Modiv Media, Quincy, Mass., Scan It!

NEW YORK — Stephen Vowles, senior vice president of marketing for Stop & Shop/Giant Food, believes that his company's Scan It! portable shopping device positions it well for the digital future when shoppers will use mobile phones and PDAs during their shopping trips.

Housed in a portable handheld scanner from Motorola, Holtsville, N.Y., and driven by software from Modiv Media, Quin

Register to view the full article

test - Advanced Registered User

Already a member? .