Slicing SKUs

For many reasons, the time is right for SKU rationalization, said Jim Hertel, managing partner, Willard Bishop, Barrington, Ill., With conventional supermarket operators under continuing pressure from Wal-Mart Stores and limited assortment outlets, a growing number of conventional operators are cutting SKU counts to reduce out-of-stocks, increase sales and boost efficiencies, Hertel observed during

For many reasons, the time is right for SKU rationalization, said Jim Hertel, managing partner, Willard Bishop, Barrington, Ill.

With conventional supermarket operators under continuing pressure from Wal-Mart Stores and limited assortment outlets, a growing number of conventional operators are cutting SKU counts to reduce out-of-stocks, increase sales and boost efficiencies, Hertel observed during a workshop on shopper-centric assortment earlier this month at the Food Marketing Instit

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