Smartphone Use Prevalent in Grocery

KANSAS CITY, Mo. — Sixty-one percent of smartphone-wielding Millennials and 58% of shoppers ages 36 to 65 use their phone to shop the grocery store, finds the Sprint Mobile Moment of Truth Survey, performed by the Barkley ad agency here.

These shoppers most commonly use their phone to compare price (61% of Millennials vs. 63% of older shoppers); find coupons, 57% vs. 58%; make lists, 54% vs. 51%; text/email, 47% and 48%; and research products, 45% and 42%.

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