SN EXTRA: Mastering Mobile

SN EXTRA: Mastering Mobile

NRF’s Tech Guru Richard Mader tells you everything you ever wanted to know about mobile retailing – but were afraid to ask

As much as the Internet did 10 years ago — and maybe more so — the mobile phone is changing the way consumers shop. By 2015, shoppers globally are expected to purchase goods and services to the tune of about $120 billion via their mobile phones, according to the National Retail Federation, Washington.

To help retailers grasp the exploding field of mobile retailing, the NRF, through its ARTS (As

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