SN Year in Review 2007: Delivery Vehicles

RETAILERS THAT HAVE developed more targeted offers for shoppers are finding more creative ways to deliver those offers, especially via electronic media. Shoppers, for example, might receive emails alerting them to special offers, or they might use their loyalty card or fingerprint scan to print out a list of targeted offers at an in-store kiosk. Other communication vehicles include POS receipts and

RETAILERS THAT HAVE developed more targeted offers for shoppers are finding more creative ways to deliver those offers, especially via electronic media. Shoppers, for example, might receive emails alerting them to special offers, or they might use their loyalty card or fingerprint scan to print out a list of targeted offers at an in-store kiosk.

Other communication vehicles include POS receipts and display monitors, fuel pumps, telemarketing and call centers. A few retailers are offer

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