Sprouts seeks to apply customer analytics

Sprouts Farmers Market is working this year to layer customer analytics on top of the current item-level analytics the company performs, CMO and CIO Steve Black said during a panel presentation at the National Retail Federation "Big Show" on Monday.

“The future is one-to-one marketing, and you can’t do one-to-one marketing until you have a 360-degree view of the customer,” Black said.

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