Streaming Video Generates Traffic on Websites

Several grocery chains are experimenting with a new way to promote their refrigerated and frozen products: via streaming videos on their websites. Through a free service for members of the National Frozen and Refrigerated Foods Association, Bashas', United Supermarkets, Ingles Markets and other chains have been running a series of recipe videos on their sites. In the Cool Chef series of 12 two-minute

MIAMI — Several grocery chains are experimenting with a new way to promote their refrigerated and frozen products: via streaming videos on their websites.

Through a free service for members of the National Frozen and Refrigerated Foods Association, Bashas', United Supermarkets, Ingles Markets and other chains have been running a series of recipe videos on their sites.

In the “Cool Chef” series of 12 two-minute videos, a woman instructs consumers how to prepare quick mea

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