Supermarkets Expand Relationships on Facebook

  "For retailers [Facebook] can be a way to share information, to influence opinion, to deepen relationships and ultimately, to deliver value. It’s relationship building." — Bill Bishop, chairman of Willard Bishop and chief architect of Brick Meets Click

Facebook’s new “Timeline” layout and its associated functionalities are allowing supermarket retailers the opportunity to expand and deepen their virtual relationship with shoppers while challenging them to craft online personas with the same care they’d give to the best display of produce in their flagship

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