A Tale of 3 Websites

A Tale of 3 Websites

Skogen's Festival Foods, ShopRite and Tops all have powerful, but tellingly different, information-gathering capabilities on their websites

When Nick Arlt joined Skogen's Festival Foods, a 14-store chain based in Green Bay, Wis., nine years ago, as director of public relations, the traffic at the company's website, www.festfoods.com, was “next to nothing,” he said.

These day

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