Technology Boosts Kroger’s Vendor Collaboration

Technology Boosts Kroger’s Vendor Collaboration

CINCINNATI — Kroger Co. has taken data sharing to a new level with technology that analyzes the sales performance of products in every store and shares it with suppliers on a daily basis.

Rather than simply provide vendors with reams of raw sales data, Kroger is leveraging a platform that provides both the retailer and its vendors with daily store- and item-level data that has been cleaned up and coupled with reporting and analytics. The goal is to provide i

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