Wal-Mart Promotes New Focus via Digital Network

Last year Wal-Mart Stores shelved its 19-year-old ubiquitous slogan Always Low Prices in favor of a more expansive concept, Save Money, Live Better, and now the retail giant is trying to reflect that change in its massive digital communications network. We refocused the company and our key message is unbeatable prices, quality products and easy shopping, said Mike Hiatt, director of advertising

LAS VEGAS — Last year Wal-Mart Stores shelved its 19-year-old ubiquitous slogan “Always Low Prices” in favor of a more expansive concept, “Save Money, Live Better,” and now the retail giant is trying to reflect that change in its massive digital communications network.

“We refocused the company and our key message is ‘unbeatable prices, quality products and easy shopping,’” said Mike Hiatt, director of advertising and marketing for Wal-Mart Internal Networks, a division of the

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