Wegman Updates Sales Call Pilot

Following in her father's footsteps, Colleen Wegman, president of Wegmans Food Markets, updated the industry on the company's New Generation Sales Call initiative last week here at the Food Marketing Institute Show/Marketechnics. The New Generation Sales Call, a program aimed at fostering more efficient sales meetings between retailers and their suppliers with fewer time-consuming administrative

CHICAGO — Following in her father's footsteps, Colleen Wegman, president of Wegmans Food Markets, updated the industry on the company's “New Generation Sales Call” initiative last week here at the Food Marketing Institute Show/Marketechnics.

The New Generation Sales Call, a program aimed at fostering more efficient sales meetings between retailers and their suppliers — with fewer time-consuming administrative or supply chain disruptions — was proposed last year by Wegmans Chief

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