Will customers trust you with their data?

Will customers trust you with their data?

It's tempting to think of customer data as the new oil.

Combined with advanced analytics, it offers the promise of a truly personalized marketing that both increases effectiveness and eliminates waste. As the rumored $3.2 billion valuation of Tesco's data analysis business Dunnhumby has shown, retailers (and supermarkets in particular) are a valuable source of this data.

Retailers can take a number of practicial steps to<div class=

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