Tesco Sales Jump 10% in London Store Tailored for Local Tastes

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Tesco has set up the entrance at its store at Upton Park in East London to reflect the neighborhood demographic.

Mango juice at 50 pence ($0.81) a carton sits beside a stock of 21 Asian publications. Garlic comes in big 500-gram (1.1 pound) nets, while bags of potatoes from Kent advertise them as a perfect ingredient for curry. What you won’t see by the door: staples of traditional packet sauces, tinned soups and 10 types of dog food.