Roche Bros now operates 18 stores in Massachusetts

Roche Bros. now operates 18 stores in Massachusetts.

Roche Bros. Marks 60-Year Milestone as Family Chain

“The values of my father and uncle who founded the company were simple — treat the customers and vendors and associates the way you want to be treated, and that’s the way it stands today.” — Ed Roche, chief operating officer, Roche Bros.

WELLESLEY HILLS, Mass. — Most people would probably not cite the local supermarket as their first choice to cater their wedding — unless they happen to be customers of Roche Bros.

“You really have to trust a retailer to give them your wedding, and we do a lot of weddings here,” said Gary Pfeil, president of the 18-store chain, in an interview with SN.

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