Kroger Expands Racing Sponsorship

INDIANAPOLIS — The Indianapolis Motor Speedway here said Kroger Co. has expanded its sponsorship of racing events at the venue.

The July 26-29 event at IMS will be known as Kroger Super Weekend at the Brickyard and culminate with the Brickyard 400 NASCAR race. The new pact, which also will benefit the Riley Children’s Foundation, also includes Kroger becoming the Official Florist and the Official Box Lunch Provider for IMS and continuing as a sponsor

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