Regional Retailers Offer Groupon-Style Online Deals

Regional Retailers Offer Groupon-Style Online Deals

“For the manufacturers, there is no wasted distribution cost. They just pay for performance. They’re only paying when someone goes into the store and gets their product. That enables them to offer these larger discounts and get more people interested." — Christopher Steiner, co-founder, Aisle50

NEW STANTON, Pa. — In the latest twist on digital couponing, three regional operators are partnering with an online provider that offers generous Groupon-size discounts on CPG products to grocery shoppers willing to purchase the products in advance.

The online provider, Chicago-based Aisle50, is supplying the promotions to customers of Lowes Foods, Winston-Salem, N.C.; at least 63 independent Shop ‘n

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