PLEASANTON, Calif. — Safeway’s shoppers who donate $5 at checkout to Easter Seals will get an online code to access exclusive behind-the-scenes footage from Avril Lavigne’s Black Star Tour 2011.
The videos show Lavigne performing from her dressing room and visiting Easter Seals programs for kids with disabilities. There’s also an exclusive acoustic version of one of the singer’s most popular songs.
“We are honored to be working with The Avril Lavigne Foundation to build even more excitement for our disabilities campaign and give our customers something unique as a thank you for their support – exclusive access to go behind the scenes with Avril,” Larree Renda, Safeway executive vice president and chair of the Safeway Foundation, said in a statement.
