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COLUMBUS, Ohio -- Excellent sales at a branded hot chicken outlet in a Kroger supermarket here is prompting the chain to roll the concept into additional stores, according to sources involved in the project.The branded outlet, Churchs Chicken, is...
NEW YORK -- As benefits from Efficient Consumer Response advances surface, supermarket operators are investing more heavily in meeting consumer needs.This year, leading companies plan to sharpen their customer focus by bolstering perishables...
CAMBRIDGE, Mass. -- Customer self-scanning stations will be installed at one store operated by Star Market Co. here following a three-month test now under way at the chain's headquarters.The 34-store chain began testing the technology last month...
ATLANTA -- Kroger's division here promoted a branded potato as a healthy eating alternative in a full-page advertisement.ure of a baked potato.The ad went on to promote Nature's Light Potatoes, which are grown and shipped by Nature's Light, a...
It's been quite a while since the supermarket industry first heard footfalls of discount-store operators treading with their supercenter format into the food-selling arena.And -- let's face it -- response from the supermarket industry to this...
There's the pitch. And he's ... out!A buyer's response to a product representative's hard sell can be that fast, sound and definitive, thanks to growing use of decision-support tools for category management."I'll give you a perfect example," said...
ATLANTA -- Meat merchandisers at the Atlanta division of Kroger Co. are apparently attempting to build an image of superior department service with a full-page newspaper ad about beef grading.re Prime; gave them a stir-fry recipe to try, and...
ATLANTA -- Grocers looking to bowl shoppers over in the breakfast aisle may want to go out and buy a brand-new, big bowl.Shoppers queried during an SN visit to Atlanta-area supermarkets said they are gravitating toward the newer, larger...
BOCA RATON, Fla. -- Imagine customers at a Kroger Co. supermarket tapping into interactive multimedia kiosks to purchase video cassette recorders, computers, watches, jewelry, children's books, products from L.L. Bean and The Gap and other nonfood...
ATLANTA -- Eyeing holiday season festivities, Kroger's Atlanta division cross-merchandised a six grocery items in an ad promoting Chex Party Mix.Pictured in the ad next to a bowl of the snack mix were Rice and Corn Chex cereal, Planters dry...