I did a quick industry study for our recent Electronic Marketing Conference to find out the penetration of electronic marketing/frequent shopper (preferred customer, frequent buyer, card-based marketing, front-end electronic marketing, data base...
RACINE, Wis. -- Western Publishing Co. here is taking computer software one step closer to consumer packaged goods with the launch this month of a group of educational titles for children under its Step Ahead logo.Best known for its Golden Books...
PITTSBURGH -- Supervalu, Minneapolis, has expanded testing of electronic marketing to its division here.The test involves a card-based program that uses shopper-interactive computer terminals to issue electronic discounts, print coupons and...
Price/Costco Comp Sales Off 2% stco here said comparable-warehouse sales fell 2% in the fourth quarter ended Aug. 28, which marked a slight improvement from the previous three quarters.In the 52-week fiscal year, the club-store operator said...
WOODBURY, N.J. -- It's big -- a 220-foot greeting card department that shouts out to customers.Taking the store-within-a-store merchandising approach, Acme Markets intends to beat back the competition with an extensive greeting card selection at...
For independent retailers looking to proceed down the road to Efficient Consumer Response, the best first step may have nothing to do with investing in new systems or technology.Instead, retailers must undertake a careful self-assessment and...
ATLANTA -- The Kroger Co.'s Atlanta division here used newspaper ads, posters and large in-store displays to successfully publicize a Humane Society walkathon, and increase pet department sales in the process.The Pet Parade '94 walkathon was run...
CHICAGO -- Belgium's Delhaize le Lion credits a recent rise in same-store sales, in part, to a $15 million frequent shopper program launched in 110 of its stores.Called Delhaize Plus, the card-based electronic frequent shopper program is designed...
CHICAGO -- E.J. Brach Corp. here has entered into an agreement to acquire Brock Candy Co., Chattanooga, Tenn.The transaction is expected to be completed near the end of October. The new company will be known as Brach & Brock Confections Inc. and...