Tom Stenzel, president and CEO, United Fresh Produce Association, says fresh produce is "the differentiator for a lot of stores. They are able to put their best foot forward, right out front with the fresh produce section." He was interviewed by Supermarket Guru Phil Lempert and SN Editor-in-Chief David Orgel at FMI2012, which is co-locating with United Fresh 2012 in Dallas.
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