GMA 2012: Interview With Esmee Williams

Esmee Williams, vice president of brand marketing, Allrecipes.com, discusses how brands are keeping up with consumers who have quickly adopted smartphone technology to assist with meal planning and grocery shopping. “A lot of brands are really jumping on board to try and create some really great experiences for their target consumers,” she tells SN Editor-in-Chief David Orgel.

Sponsored by Musco Family Olive Co.

Click here to see more videos from 2012 GMA Executive Conference.

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