Video: FMI's Sarasin says retailers must understand four generations

FMI CEO Leslie Sarasin in this video interview explains that “retailers are selling now to four generations of consumers. There’s so much to understand the ways each of these generations shop,” and where and when. This is just one of several important topics being addressed at the 2014 FMI Midwinter Executive Conference this week in Scottsdale, Ariz. She was interviewed by SN Editor-in-Chief David Or

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