The Downturn Shopper: Buckled in for a Wild and Crazy Ride

The Downturn Shopper: Buckled in for a Wild and Crazy Ride

SymphonyIRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This edition of Times & Trends begins to unravel the mystery of “The Downturn Shopper.” Based upon the findings from SymphonyIRI’s quarterly MarketPulse survey, this report provides detailed insights into consumer sentiment regarding the evolving economic landscap

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