Return Engagement for Continuities

Return Engagement for Continuities

Retailers are finding what’s old is new again as they attempt to win and retain shopping trips

Roll out the pallet with the pre-packed display and initial merchandise and ready the back-up stock. Continuities have returned to grocery aisles with a renewed purpose.

Traditionally part of many food retailers’ promotional tool kit, continuities appeared to go the way of S&H Green Stamps as the number of suppliers that sold them dried up along with the Association of Retail Marketing Services, the group that represented them. The International Housewares Association fa

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