Butter up: Retailers enjoy better butter sales

Butter up: Retailers enjoy better butter sales

Consumers’ desire for simpler products drives up the demand for butter

Butter has ridden a roller coaster of public popularity — celebrated for its taste, but shunned for its fat. But now consumer demands for butter are on the upward track, propelled by foodies, amateur chefs and anyone else looking for cleaner, simpler products.

Butter definitely rules the butter/margarine category at Sunset Foods, said Thaddeus Tazioli, VP of marketing for the five-store chain based in Highland Park, Ill. “Some European butters appeal to the upscale shopper,” he sa

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