Walmart expanding rollbacks as price competition intensifies

Walmart expanding rollbacks as price competition intensifies

Wal-Mart Stores has confirmed that it has expanded a program of everyday price investments that began in select markets in June, a move that could accelerate what appears to be an industrywide trend toward heightening price competition as deflationary conditions continue.

A Walmart spokesman told SN Monday that the Bentonville, Ark.-based company expanded its Rollback program Aug. 1 but declined to identify a precise number of stores or the markets where the price inves

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