Shoppers at a Yokes store in Mead Wash are able to receive offers from a touchscreen and redeem them at the checkout via an RFID network
Shoppers at a Yoke’s store in Mead, Wash., are able to receive offers from a touchscreen and redeem them at the checkout via an RFID network.

Yoke’s Tests RFID Promotion System

SPOKANE VALLEY, Wash. — In a novel test of new in-store technology, employee-owned Yoke’s Fresh Markets here has turned one of its 11 stores into a digital marketing network comprising promotional touchscreens and radio frequency identification (RFID) technology.

Over the past three months at the 55,000-square-foot store, located in Mead, Wash., shoppers pushing RFID-tagged shopping carts have been exposed to targeted brand and private-label offers on seven-

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Marketing
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish