Weis expands store brand coffee lineup

Weis Markets has added a national brand equivalent tier to its private brand coffee program, which it’s offering at a more competitive price.

“We determined that the program we [previously] had in place was not putting out the sales we had hoped for,” Maria Panko, Weis' senior manager of Private Brands, Natural/Organic, Specialty and Ethnic, told SN. “We decided that we wanted to have a broader appeal to all consumers which is why we split the program into two tiers.”

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