The Biggest P&L Line Item You’re Not Paying Enough Attention To

The Biggest P&L Line Item You’re Not Paying Enough Attention To

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Many organizations avoid the topic of trade spend for a variety of reasons despite the fact that trade is often the second largest line item on the P&L and may account for 30% of gross sales or more in some categories. Businesses with sub-optimal trade spend programs generally fall into one of a few categories:

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