Fresh-Food Nation: The Economic Promise of the 'Farm-to-Fork’  Strategy

Fresh-Food Nation: The Economic Promise of the 'Farm-to-Fork’ Strategy

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Food shoppers in the United States today are much less trustful of major food companies than in the past, and less likely to accept established brands as guarantees of wholesomeness or quality. Instead, a growing number of consumers are looking beyond the logo to seek out products containing basic, natural ingredients delivered through simplified, transp

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