quotThe traffic light version relies on experts to sift out the complex information and give it to stores and consumers in a very easy to process wayrdquo says Leah Caplan chief food officer at Metcalfersquos

"The traffic light version relies on experts to sift out the complex information and give it to stores and consumers in a very easy to process way,” says Leah Caplan, chief food officer at Metcalfe’s.

Labels Sway Seafood Shoppers

“Slowly but surely our customers stopped buying the red. And it was a combination of them actually not buying the red and us being able to work with FishWise to source alternatives to the red products that we were carrying.” — Rex Stewart, co-owner, New Leaf Community Markets

Seafood traffic light labels — which designate fish as red, yellow or green based on its level of sustainability — push consumers towards the more sustainable purchases and may even boost sales in the department, retailers that use such programs said.

New Leaf Community Markets pioneered a traffic light system with the nonprofit FishWise in 2002. The eight-store, Santa Cruz, Calif.-based chain now only stocks seafood that is labeled green or yellow.

“And slowly bu

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