Planning for Pricing: Retailers Embrace Optimization

Planning for Pricing: Retailers Embrace Optimization

Winn-Dixie shows that preparing for price optimization takes a lot of work, but the payoff can be considerable

Given that food retailers make just pennies on the dollar, it’s probably not surprising that a software tool like price optimization would catch on as it has.

Price optimization, at its most basic, gives retailers a way to squeeze out a little more margin, or drive a little more volume, by appropriately tweaking their price points up or down. Not only that, but it predicts what the outcome is likely to be before the price change is even made. Overall, the tool helps retail

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