Campbell's Condensed Soup Announces Major Movie Partnership with Universal Pictures' Animated Adventure "The Tale of Despereaux"

Company Supports Partnership with On-Pack Promotion, Royal Soup Day at World Headquarters, and Lollipop Theater Network Event

CAMDEN, N.J., December 18, 2008 - Campbell Soup Company (NYSE: CPB) announced today its first-ever major movie partnership, one with Universal Pictures’ animated adventure “The Tale of Despereaux” for its condensed soup brands. As part of its partnership, Campbell has released a special on-pack promotion on 50 million labels of participating Campbell’s Chicken Noodle and Tomato soup cans. In addition, Campbell is offering interactive opportunities for kids at and

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