Microwave popcorn packaging:
it's in the bowl  Since its introduction in 1984, microwave popcorn packaging has remained essentially unchanged for 25 years. Now ConAgra Foods is ready to bring some real pop—and sales growth—to the category to meet the needs of today's consumer. The company's proprietary research shows that people want their microwave popcorn to be even easier to pop and serve. They want to eat it on the fly (without having to grab—and dirty—a separate bowl) as soon as it's done popping and not have to worry about cleaning up.1
Enter Orville Redenbacher's® innovative, new Pop Up Bowl, designed to pump up planned and impulse sales of microwave popcorn—and inspire additional eating occasions. The Pop Up Bowl is a microwave popcorn bag that pops into a sturdy, wide-mouth bowl for instant serving and easy clean-up. With two transparent walls, consumers can see the kernels pop, which takes the guesswork out of judging when the popcorn is ready to eat. ConAgra Foods' consumer testing yielded very positive results: 71percent preferred the Pop Up Bowl, and its overall "liking" ratings were higher than those for the conventional bag.2 The Pop Up Bowl will be in store in time for March Madness — the 2011 NCAA Men's and Women's basketball championships. An integrated marketing campaign will support the launch and build excitement, trial and year-round sales.  1ConAgra Foods Proprietary Microwave Popcorn Barrier Study, April 2010
2 ConAgra Foods Home Use Test, June 2010 
shopper seasons Families eat lighter and freer in
the summer—think grilled foods, salads, fruits and treats. Meals are more spontaneous and time is less of a factor with more daylight hours... Read Full Story » FEATURED ARTICLES  As the microwave popcorn category leader, ConAgra Foods has been digging deep to understand the major barriers... Read Full Story »  Research shows that microwave popcorn makes it on shoppers' lists only 55 percent of the time, while 45 percent of popcorn shoppers impulsively decide... Read Full Story » SEE ORVILLE REDENBACHER'S
POP UP BOWL  Watch this Video INSIGHT SNAPSHOT Salty Snacks' percent volume lift when on feature and display  Supermarket News Articles
Mintel: Hispanics More Likely to Reward Kids With Snacks
Hispanic parents are more likely than other members of the general population to reward their children with snacks, reveal the findings of a recent Mintel study...
ConAgra Touts Sodium Reduction
ConAgra Foods said it has removed about 2.8 million pounds of salt from Americans' diets annually through its reduced-sodium products. Over the past few years... Different Strokes
Retailers vary marketing tactics from one generation of Hispanic shoppers to the next...  | 
