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Top off a fruitful season

Top off a fruitful season

There's a proven way that produce managers can sweeten performance of seasonal berries and other fruits: transform those healthful snacks into an even tastier temptation

Top off a fruitful season

There's a proven way that produce managers can sweeten performance of seasonal berries and other fruits: transform those healthful snacks into an even tastier temptation.

While fruit sales approach $23 billion in annual volume, only 8 percent of Americans eat their daily recommended allowance of fruit. Yet some 85 percent agree they should eat more fruit.1

With Reddi-wip®, retailers have a great way to nudge consumers in that direction. Since Reddi-wip is only 15 calories per serving, spring and summer's strawberries, blueberries, blackberries and raspberries can be promoted not just as a nutritious snack but also as a sweet treat or dessert.

Cross-merchandising Reddi-wip with berries and fruit in season can be a powerful win-win— nutritionally for consumers, financially for stores:

• Berry-buying households buy 30+ percent more units of refrigerated whipped topping than other households.2
• Households that buy refrigerated whipped toppings buy 12+ percent more units of berries than other households.2
• Reddi-wip eaters are 21 percent more likely to eat fruit than typical consumers.
• Reddi-wip coolers in the produce area drive a 32 percent volume.3

Coolers already in the produce aisle, or highly graphic branded coolers from ConAgra Foods, keep Reddi-wip within easy reach of tempting berries in peak season.

1 Mintel Fruit Trends Report 2009, NET data 2009.
2 Large retailer loyalty card data, 52 weeks ended October 2, 2010.
3 IRI syndicated data, 2009


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