NEW YORK — Ahold USA, Quincy, Mass., has selected the NCR Advanced Marketing Solution to manage offers and promotions to customers, and will make the software available to all of its local retail divisions, which operate more than 750 supermarkets as Stop & Shop, Giant Foods of Landover, Giant Foods of Carlisle and Martin’s.
NCR will also provide consulting services to help Ahold USA manage the technology migration, as well as ongoing software maintenance and support.
The Ahold USA divisions will use the NCR software to manage their loyalty and promotion programs and implement personalized marketing promotions, integrating the software into POS technology.
The system can be integrated to Stop & Shop’s Modiv Media application, which allows the chain to send targeted offers to shoppers wielding a handheld scanning device, or a mobile device in test stores, Rick Chavie, NCR’s vice president, marketing, retail/hospitality, told SN at the National Retail Federation’s Annual Convention & Expo here.
“The NCR Advanced Marketing Solution has been installed in the Giant-Carlisle stores since 2009, which gave us the confidence to select it as our next-generation promotional marketing engine for availability to all of our local retail divisions,” said Erik Keptner, Ahold USA senior vice president, marketing and consumer insight, in a statement. “The capability to offer customers more targeted promotions will provide greater value to shoppers and enhance our ability to build enduring relationships with customers.”