P&G, Viacom Forge Marketing PartnershipNEW YORK -- Procter & Gamble Co. and Viacom Plus, the cross-media sales and marketing unit of Viacom, have entered into an unprecedented cross-platform marketing partnership. Representing the largest such deal to date, the agreement encompasses marketing initiatives for P&G brands across 12 Viacom television properties in the United States: CBS Television Network,

P&G, Viacom Forge Marketing Partnership

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