Beam Me Up, Scottie-- McCain Citrus here has drafted Chicago Bulls basketball star Scottie Pippen to be its McCain Zippin! fruit-juice spokesman.TV commercials featuring the Bulls forward will air this fall in three test markets: Chicago, Baltimore and Albany, N.Y. The campaign will be supported by radio and print ads, freestanding inserts and in-store promotions.There also will be a Chicago-area

Beam Me Up, Scottie

Register to view the full article