AMASSING SALES

Supermarkets are cleaning house in most confectionery categories, but when it comes to seasonal items, the other classes of trade are mopping up.For the last couple of years, mass merchandisers have continued to grow their share of the confectionery market.This year for Halloween, Big Y, Springfield, Mass., plans to give deep sale retails on some of its better-selling 14-ounce bagged chocolate items

Supermarkets are cleaning house in most confectionery categories, but when it comes to seasonal items, the other classes of trade are mopping up.

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