A&P TV SPECIAL HIGHLIGHTS 135 YEARS, AMERICA'S CHOICE

MONTVALE, N.J. -- A&P here decided that the best way to celebrate its 135th anniversary and promote the rollout of its new unified America's Choice private-label banner was with a good old-fashioned, star-studded, televised variety show.The one-hour program, called "America's Choice," aired in New York on independent station WPIX Channel 11, on Sunday April 10. It also aired in 19 other major markets,

MONTVALE, N.J. -- A&P here decided that the best way to celebrate its 135th anniversary and promote the rollout of its new unified America's Choice private-label banner was with a good old-fashioned, star-studded, televised variety show.

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