THE ART OF BATH & BODY

Taking a cue from upscale specialty stores, supermarkets are pampering customers with upscale sets and selections of bath and body products.Chains like Wegmans Food Markets, Rochester, N.Y.; Giant Eagle, Pittsburgh; and Giant Food, Landover, Md., are rolling out inviting presentations in their bath and body care aisles that encourage shoppers to pamper themselves with the trendy products merchandised

Taking a cue from upscale specialty stores, supermarkets are pampering customers with upscale sets and selections of bath and body products.

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