ATLANTIC SETS PROGRAM TO KEEP SHOPPERS LOYAL

READING, Mass. -- Atlantic Food Mart here is developing a new promotional strategy for its electronic frequent shopper program in anticipation of more competition due to enter this market.re opening in early September."[The promotion] will start a month before the opening and end a month after their opening," he said. "It will be an interesting approach and we'll make it so the customer just can't

READING, Mass. -- Atlantic Food Mart here is developing a new promotional strategy for its electronic frequent shopper program in anticipation of more competition due to enter this market.

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