BEEF GROUP PLANS AD CAMPAIGN TO BOOST HMR SALES

CHICAGO -- Attempting to promote beef as a primary home-meal replacement concept, the National Cattlemen's Beef Association here will launch a $20 million ad campaign this week, centered around heat-and-serve beef dinners.The beef dinners will be promoted as a meal solution that can be heated in a microwave and ready to eat in 10 minutes. In fact, the promotion will carry the theme, "In the Next 10

CHICAGO -- Attempting to promote beef as a primary home-meal replacement concept, the National Cattlemen's Beef Association here will launch a $20 million ad campaign this week, centered around heat-and-serve beef dinners.

Register to view the full article