BI-LO CHANGES PRIVATE LABEL

GREENVILLE, S.C. -- Bi-Lo here has changed the name and image of its private-label health and beauty care line, said Ron Hall, director of private brands for the 260-store chain.The new label, Finast, has replaced the Bi-Lo private brand. The move is part of a chainwide effort to switch to the Finast label at four of the U. S. divisions of Ahold USA, Parsippany, N. J., owned by Royal Ahold, Netherlands.

GREENVILLE, S.C. -- Bi-Lo here has changed the name and image of its private-label health and beauty care line, said Ron Hall, director of private brands for the 260-store chain.

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