WASHINGTON -- This month Bonny Products will begin shipping a new "value-added" line of kitchen tools and gadgets under the American Pie Series label.
The items are priced with other current Bonny products at retails of from $1.29 to $7.99.
The products come packaged on hang-up cards. Each card has a recipe on the back from the Kitchens of Crisco, a Proctor & Gamble product.
Bonny also will provide custom-made signs for each store chain to better merchandise the American Pie Series in a separate section.
Merchandising programs of Bonny products are being established for end caps, power panels, clip strips and J-hooks, as well as in-and-out floor displays.
The new line will be previewed at the upcoming International Housewares Show in Chicago, Jan. 16 to 19.